As a website operator, I am responsible for bringing the best user experience to visitors, providing easy-to-find content, and increasing web traffic. One of the websites I manage is PGCPS Calendar, which offers information regarding the school district's academic calendar.


PGCPS Calendar is a website designed for parents, students, and staff of Prince George's County Public Schools to access the academic calendar easily. The academic calendar provides detailed information about the start and end dates of semesters, vacations, and holidays. The website also contains links to school-specific calendars, enabling users to keep track of various events happening in the schools.

Understanding the Target Audience

As the operator of this website, I understand the target audience and their needs. Parents want to be informed about the school schedules to plan their vacations, while students want to know when their final exams will be scheduled. Staff needs to stay updated about the school board meetings and professional development days. Therefore, the website's design and content must cater to these specific needs.

Improving User Experience

One of the primary goals of operating this website is to make it easy for visitors to navigate and find the information they need. The website's design is user-friendly, and it uses straightforward language that is easy to understand. The home page features the most important calendar dates, such as the first day of school and winter break. The website's layout is organized by the school year, making it easy to locate the previous year's and future year's academic calendars.

Increasing Web Traffic

Another goal of website operation is to increase web traffic. One way to achieve this is by optimizing the website's search engine ranking. To achieve this, I ensure that the website's content, including images and texts, are all search engine optimized. The website's meta-description, title tags, and URL structure are all optimized to increase visibility.

Integrating Social Media

Social media is another essential tool in managing a website. PGCPS Calendar is integrated with social media platforms such as Facebook, Twitter, and Instagram. Social media provides an excellent opportunity to engage with the audience and inform followers about any updated academic calendar dates or any other school-related events.


Having a well-run calendar website such as PGCPS Calendar is crucial for effective communication between the school district, parents, students, and staff. The website's design, content, and integration with social media platforms must be optimized to ensure that it offers the best user experience. With the ever-evolving world of technology, it is essential to stay updated with the latest advancements so that website visitors can access the information with ease.