The Story of Local Arby's: Running a Successful Fast Food Website

As the owner and operator of a local Arby's franchise, I know firsthand how important it is to have a strong online presence. With so many people turning to the internet to find new restaurants and deals, it's essential to have a website that stands out from the competition. In this article, I'll share some of the strategies we've used to make our website a success.

Designing a User-Friendly Site

One of the most important elements of any website is its design. A cluttered, confusing website can drive visitors away, while a clean, well-designed site can encourage them to stay and explore. At our Arby's location, we've focused on creating a user-friendly website that's easy to navigate and showcases our food in the best possible light.

To achieve this, we've used a simple but effective layout with clear navigation tabs that lead visitors to the most important sections of our site. We've also included high-quality photos of our food that highlight our menu items in all their glory. By making our site visually appealing and easy to use, we've been able to keep visitors engaged and interested in what we have to offer.

Offering Valuable Information

Another key factor in our website's success has been our focus on offering valuable information to our customers. In addition to our menu, we've included details on our hours of operation, location, and contact information. We've also created a blog section where we share updates on new menu items and special deals, as well as food-related tips and tricks.

By providing this information, we've made it easy for customers to find everything they need to know about our restaurant. This helps build trust and credibility with our visitors, who are more likely to become loyal customers if they feel they can rely on us to provide accurate and helpful information.

Promoting Special Deals and Offers

One of the most effective ways we've used our website to drive traffic to our restaurant is by promoting special deals and offers. This includes things like coupons and discounted menu items, as well as limited-time promotions like seasonal menu items and meal bundles.

By promoting these deals prominently on our website, we've been able to grab the attention of potential customers and entice them to try our food. We've also made it easy for visitors to sign up for our email list, which allows us to send targeted promotions and offers directly to their inbox.

Engaging with Customers on Social Media

In addition to our website, we also use social media to engage with our customers and promote our restaurant. We maintain active profiles on platforms like Facebook, Instagram, and Twitter, where we share updates on new menu items, promotions, and events.

By engaging with our customers on social media, we've been able to build a loyal following of fans who regularly visit our restaurant and share their experiences with their own followers. This has helped us increase our reach and attract new customers who might not have found us otherwise.


Running a successful fast food website requires a combination of smart design, valuable content, and savvy promotion. By focusing on these key factors and consistently delivering high-quality service and food, we've been able to build a strong online presence for our local Arby's franchise. With these strategies in mind, any restaurant owner can use their website to attract new customers, build brand loyalty, and drive revenue for their business.